Included in the XVI April Global Academic Conference, HSE hosted a joint symposium associated with the worldwide Alliance of advertising & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide advertising & Management’, the event aimed to market educational cooperation between scholars involved in the industries of advertising and administration in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this joint symposium. The guts for Sustainable customs & provider of Yonsei University and Korea Economy & Management Development Institute were lovers.
Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of worldwide Alliance of advertising & Management Associations were among the list of organizers regarding the occasion. Professor Kim explained that the symposium ended up being conceived throughout the 2014 worldwide Marketing Conference in Singapore. a session that is special Marketing in Russia had been arranged, mainly by teachers from HSE, plus it had been thought that it might be an excellent concept to carry a joint symposium at HSE in Moscow.
‘For GAMMA, it’s the ever that is first to prepare educational tasks in Moscow. The theme of our symposium that is joint is and Asian perspectives in advertising and administration,’ said Professor Kim. Continue reading